Our Story – True Fleece
The brand behind Merino Wool For School
The brand behind Merino Wool For School

Our Story

Hi all, our names are Carl and Tori, we live in Le Bons Bay, which is in the Eastern Bays of Banks Peninsula, NZ. We have been farming in the area for almost 20 years, running a mixture of sheep and cattle on hill country covering more than 2000 hectares, and with four children now in the mix, life is busy!

The merino clothing business began after our children started school, we saw a need for an affordable and functional merino jersey that school children could wear instead of the synthetic options. We are farmers ourselves and know the value of wool and all it's attributes and feel passionate about giving people an option of wearing a garment that is 100% NZ made.

We are committed to keeping as much of our production process within New Zealand as possible – from the sheep that grow the wool we use, through to the seamstresses who sew our garments right here in Christchurch. The only part of our production that is not carried out in New Zealand is the knitting and dying of the merino fabric, which is done in Thailand then sent back to us for manufacture.

Our knitted NZ grown, merino fabric arrives back the country ready to be cut and sewn by 140 clothing here in Christchurch, New Zealand.
Although this is a more expensive way of making our garments, we feel it is important to produce not only great quality, but make it affordable.So we are committed to maintaining this manufacturing process for as long as possible.
We value being able to see our garments made right here under New Zealand working conditions, having direct impact on quality control, and then passing them on to the embroiderers also here in Christchurch to get that part of the process completed, we pride ourselves on providing you with top quality homegrown and sewn merino garments.
We proudly support NZ high country farmers by only using top quality merino wool that has been grown with care and passion on the land they love.

The merino wool we use in our clothing is natural, renewable and 100% biodegradable meaning it is harmless to the environment. As our business grows it is really important to us that we maintain our goal of only using wool that is traceable back to the New Zealand merino grower.   

Our garments are cut and sewn in Christchurch, NZ. This is a really important part to our story as not only are we supporting the Kiwi economy but it completes the cycle of 100% homegrown and sewn merino wool clothing. 

We are very pleased with our partnership with PGG Wrightson Wool who are helping us source the best quality merino wool from New Zealand's farmers. They along with us, see the value of wearing merino wool clothing which ticks all the box's from being amazingly warm and comfortable through to 100% natural and sustainable.

"Merino Wool for School" is now part of the True Fleece merino clothing brand. We are still providing homegrown and sewn merino garments for school children, but have expanded our range to include clothing for adults including merino base layers, hoodies,beanies and adult sized merino 1/4 zip jerseys with options for custom embroidered logos (for sports clubs, businesses and other companies who would like to have branded merino garments).
True Fleece is committed to creating high quality, affordable, locally grown, merino clothing which is 100% NZ made.

Any questions or queries:

Email: info@truefleece.co.nz
Phone: (03) 304 8570

Thanks everyone,
Carl and Tori

      Our family: Sam, Annabel, Carl, Georgie, Tori and Tom

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